DraftVerify Trust Every Pour.

NA Keg Labeling & Identification Guide

A modern, brewery-friendly guide for giving every non-alcoholic (NA) keg a clear, durable, and digitally verifiable identity — tied directly into the DraftVerify system.

Overview

Why NA Kegs Need a New Kind of Labeling

Non-alcoholic beer moves through the same distribution chain as everything else: trucks, warehouses, shared coolers, festivals, event venues, and multi-site operators. But unlike alcoholic products, NA relies on absolute certainty. Guests aren’t just choosing a beer — they’re choosing a category.

For years, breweries relied on collars, stickers, tape, and handwriting to identify kegs. That worked when the only concern was style recognition. But NA introduced higher stakes: a single mix-up can break trust instantly.

This guide introduces a simple, modern system built specifically for NA: an NFC-enabled keg collar paired with an NFC coupler tag — both tied to a secure DraftVerify record.

1. The Real-World Problem

Where Identity Gets Lost

Anyone who has packaged kegs knows the chaos: full pallets leaving the bright tank, handwritten markers on masking tape, collars falling off during transport, and condensation soaking labels before they even reach the cooler.

The moment NA kegs enter the wider distribution chain, identity becomes fragile. Paper becomes wet. Ink fades. Stickers peel. And once a keg’s label is gone, so is its identity.

The solution isn’t more stickers — it’s a labeling system that carries both physical clarity and a digital fingerprint that can’t be lost.

2. The Two-Component Identity System

Everything an NA Keg Needs — and Nothing It Doesn’t

DraftVerify simplifies NA keg identity into a clean, two-part system:

NFC Keg Collar

The primary identity point. Always visible, always readable. It displays the key details visually — brewery, style, NA classification — and includes an integrated NFC chip that links directly to the keg’s DraftVerify record.

NFC Coupler Tag

The moment of truth happens at the valve. This tag gives staff a way to confirm the exact keg before connecting it, using a cryptographically unique NFC ID tied to the same DraftVerify record as the collar.

These two components replace the messy patchwork of stickers and handwriting with a single, unified identity system that stays with the keg no matter where it travels.

3. Why the Collar Matters

The Identity Badge Everyone Sees

The keg collar has always been the “front-of-house” identity of a keg. It’s what people look at in the cooler, on a pallet, or when grabbing the next keg to tap.

DraftVerify upgrades the collar into something far more powerful: an NFC-enabled identity badge. It communicates NA status visually while also holding a digital link to the keg’s product, batch, and traceability data.

Even if every other label disappears, the collar still tells the right story — and the NFC chip proves it.

4. Why the Coupler Tag Matters

Identity Confirmed at the Moment It Counts

The valve is where mistakes happen — the exact point where a keg becomes a tap. The Coupler Tag is designed to protect that moment. Its secure NFC ID ensures the keg being tapped is the keg the brewery intended.

One quick scan, and staff instantly see:

  • the product
  • the batch
  • the NA classification
  • the keg’s serialized ID
  • and any associated DraftVerify details

The collar tells you what it is. The coupler tag proves it.

5. Placement That Works in the Real World

Identity Exactly Where People Expect It

Everyone who works with kegs already knows where to look for information. DraftVerify builds on those instincts and adds digital certainty.

NFC Keg Collar

Placed on top — always visible, even in a crowded walk-in cooler. It’s the first thing anyone sees during storage, transport, or quick checks.

NFC Coupler Tag

Secured near the keg valve, it’s perfectly positioned for a quick scan before connecting. That’s where accuracy matters most, and where verification happens naturally as part of the tapping process.

With these two placements, identity becomes both immediately visible and instantly verifiable.

6. Resetting Kegs When They Return

A Quick Refresh Before the Next Fill

Returned kegs don’t need a complicated process — just a quick identity check. Brewers already replace collars on refilled kegs. Now they simply verify that the NFC collar and the NFC coupler tag match the correct DraftVerify record.

Most breweries follow a simple flow:

  1. Clean & inspect the keg
  2. Replace the NFC collar if it’s damaged
  3. Check the Coupler Tag’s NFC scan
  4. Update the DraftVerify Registry for the next batch

The keg leaves with the same unified identity it arrived with — refreshed and ready.

7. Why This Matters

Clear Identity Builds Trust

NA drinkers expect accuracy. Breweries expect their product to be represented correctly. Operators expect clarity during service. A modern identity system makes all three possible.

With just two components — the NFC collar and the NFC coupler tag — DraftVerify creates a complete identity that can’t be mixed up, peeled off, or misread. It’s simple, durable, and built for how breweries and bars actually work.