Visual Lexicon: Colors, Shapes, Symbols
Version: 1.0 · Publication Date: 2025-01-01 · Status: Active
© 2025 DraftVerify™ Standards Initiative. All rights reserved.
The Visual Lexicon defines the unified design language that appears across all DraftVerify physical tags, digital screens, documents, and workflow tools.
Consistency ensures that staff, auditors, and consumers instantly understand what category a product belongs to, whether it is verified, and what actions are required.
This Standard governs:
- Color usage
- Shapes and geometry
- Symbol language
- Typography requirements
- Mandatory NA markings
- Layout hierarchy
1. Purpose
The Visual Lexicon:
- ensures national and global consistency
- creates intuitive recognition for staff in busy environments
- reduces NA/alcoholic confusion
- strengthens DraftVerify’s certification identity
- provides a shared design foundation for all F-series and D-series documents
This Standard is mandatory for all DraftVerify-certified materials.
2. Scope
This Standard applies to:
- keg collars
- coupler tags
- line tags
- faucet markers
- distributor labels
- digital verification screens
- audit logs
- training materials
- venue setup guides
Anything representing DraftVerify identity must conform to this lexicon.
3. Color System
3.1 Mandatory DraftVerify Colors
| Color Name | Purpose | Hex | Requirement |
|---|---|---|---|
| NA Gold | Non-Alcoholic Identification | #c7aa4a |
Mandatory for all NA materials |
| Identity Blue | Alcoholic Identification (optional) | #0d3b66 |
Recommended for alcoholic draft |
| Verification Green | Successful verification signals | #2e7d32 |
Optional |
| Warning Red | Errors, mismatches, or invalid tags | #c62828 |
Required for digital alerts |
| Slate Grey | Neutral info, secondary labels | #6b7280 |
Optional |
NA Gold is reserved exclusively for NA identification.
4. Shape System
Shapes provide instant category signaling.
4.1 Core Shapes
| Shape | Meaning | Usage |
|---|---|---|
| Circle | NA Category | Keg collars, line tags, faucet markers |
| Square | Alcoholic Category | Optional alcoholic ID system |
| Hexagon | Verification Point | NFC-enabled tags |
| Triangle | Warning, caution, errors | Digital screens + training |
4.2 Shape Rules
- NA circle shapes may not be used for alcoholic products.
- Verification hexagons must appear on all NFC-enabled coupler tags.
- Warning triangles must only represent risk or error conditions.
5. Symbol System
5.1 Mandatory Symbols
| Symbol | Meaning | Usage |
|---|---|---|
| Checkmark (✓) | Verified identity | Digital verification screens |
| NA Badge | NA classification | All NA draft materials |
| Exclamation (!) Triangle | Error, mismatch, warning | Digital + physical |
| Link Icon | Connected / mapped | Registry and mapping views |
5.2 NA Badge Requirements
The NA Badge must include:
- The letters NA
- A gold circular or ringed shape
- High-contrast text
- Minimum size 12 mm on printed materials
The NA Badge is required on:
- keg collars
- coupler tags
- faucet markers
- line tags
6. Typography
6.1 Approved Fonts
| Application | Font |
|---|---|
| Headings | Inter, Roboto, Helvetica, or equivalent |
| Labels / Tags | Inter Bold (preferred) |
| Digital UI | Inter Regular / Medium |
| Printed Standards | Inter or Roboto |
6.2 Typographic Rules
- All NA statements must be uppercase.
- Minimum text height: 9 mm for physical materials.
- Digital screens must use high-contrast color combinations.
6.3 Required NA Wording
Approved phrases:
- NON-ALCOHOLIC DRAFT
- 0.0% DRAFT
- NA DRAFT
No alternate wording permitted unless approved by DraftVerify.
7. Layout Rules
7.1 Physical Tags
Physical materials must include:
- Category color (e.g., NA Gold)
- Required text
- Mandatory shape (e.g., NA Circle)
- Product name
- Tag ID (if applicable)
7.2 Digital Screens
Digital screens must include:
- Verification badge
- Category classification
- Brewery + product name
- Color-coded header
- Error state motifs (red/triangle) when mismatched
8. Usage Hierarchy
DraftVerify identity appears in this hierarchy:
- Category Color (What category is this?)
- Shape Language (What type of item is this?)
- Symbol Layer (What must be done?)
- Text Layer (Specific identity + details)
This ensures instant understanding for staff and auditors.
9. Compliance
A material is F-10 compliant if:
- NA materials use NA Gold
- NA materials use the NA Circle
- NA wording is correct and uppercase
- Verification hexagon appears on NFC-enabled items
- Digital error states follow the red/triangle system
- Fonts and hierarchy follow DraftVerify specifications
10. Summary
The Visual Lexicon provides the unified visual identity that connects all DraftVerify Standards.
Through consistent color, shape, symbol, and typographic rules, DraftVerify creates:
- intuitive recognition
- improved operator accuracy
- enhanced consumer trust
- seamless end-to-end identity
- a globally recognizable draft safety visual system
DraftVerify’s visual language is foundational to the entire F-Series and D-Series Standards.