Who DraftVerify Is For
DraftVerify serves any operator who needs certainty around a non-alcoholic tap — from single-location bars to national brewery networks. The standard stays the same; only the scale changes.
- Venues that want a safer, clearer NA tap program.
- Breweries that need confidence when offering NA on draft.
- Chains and groups that require consistency across locations.
- Distributors and field reps who install and support systems at scale.
For Venues: Bars, Restaurants, Taprooms
Venues carry the day-to-day responsibility for serving guests accurately. DraftVerify gives managers and staff a simple, visual system for keeping NA taps clearly separated and easy to check.
Busy Service, High Stakes
During a rush, staff move fast and make assumptions about which tap is which. New hires may inherit habits rather than documentation.
- NA taps look identical to alcoholic taps at the tower.
- Cooler layouts are often undocumented or out of date.
- DIY labels don’t survive rebranding or staff turnover.
A Clear NA Path
A standardized way to mark and verify NA from keg to faucet, with a quick process that fits into existing opening and shift-change routines.
- Tagging for kegs, couplers, lines, and faucets used for NA.
- Simple checklists for daily or weekly verification.
- A digital log to show that checks are being performed.
Fewer Mistakes, Stronger Trust
Venues reduce the risk of mis-pours, protect guest trust, and gain a clearer story for ownership, insurers, and brewery partners.
- NA guests get what they ordered.
- Managers sleep better knowing the process is defined.
- NA taps feel as intentional as any other part of the program.
For Breweries: Confident NA Draft Programs
Breweries face pressure to offer NA on draft but have limited control over how their product is handled once it leaves the brewhouse. DraftVerify adds an identification and verification layer that travels with the keg into each venue.
Limited Visibility After the Keg Ships
Once a keg leaves, it may be connected to any line in any tower. Misuse, mislabeling, or cross-connection can undermine the NA brand.
- No standard way to mark NA product in partner venues.
- Unclear where NA taps are installed or how they are maintained.
- Incidents can damage brand reputation beyond a single venue.
A Standard for Partner Venues
Breweries can define how NA draft should be identified and verified, and ask venues to implement DraftVerify as part of their pour program.
- Standard tagging for kegs and partner coolers.
- Registry entries for NA taps pouring the brewery’s products.
- Verification history available for program reviews.
Safer, More Defensible NA Draft
Breweries can say “yes” to NA draft with greater confidence, knowing that a defined standard is supporting their product in the field.
- Better protection for the brewery’s name on tap badges.
- Clearer expectations for distributors and venues.
- A foundation for formal NA draft programs or certifications.
For Chains & Groups: Consistent Standards at Scale
Multi-location operators need one playbook, not dozens of local workarounds. DraftVerify gives chains a repeatable way to define, roll out, and audit NA draft across the entire network.
Inconsistent Local Practices
Without a shared standard, each location may handle NA differently — or not at all — leading to uneven risk and uneven guest experience.
- Different labeling conventions in each store.
- Different responses to the same type of incident.
- No central view of where NA taps exist and how they are checked.
One Program, Many Locations
A network-wide NA draft identification and verification standard that each location can implement with local staff and existing draft vendors.
- Chain-wide policy language based on the DraftVerify Standard.
- Rollout plans for pilots and phased expansion.
- Tools for capturing verification data per location.
Clarity for Ops, Legal, and Training
Chains gain a consistent NA draft standard that can be referenced by operations, legal, and training teams, rather than reinvented store by store.
- Aligned expectations across the network.
- Better inputs for insurance and risk partners.
- A clear story if NA safety is ever questioned.
For Distributors & Field Reps
Distributors and field reps are often the ones physically changing kegs and lines. DraftVerify gives them a consistent visual language and simple verification workflow for every NA tap they touch.
Many Systems, Minimal Time
Reps service a high number of accounts and cannot afford to relearn each cooler every visit.
- No shared convention for what “NA” looks like in the cooler.
- High dependence on memory and local notes.
- Risk of mis-connection when lines are reused or reconfigured.
A Common Language in the Cooler
Standardized tags and registry entries let reps quickly understand which lines are reserved for NA and how they should be connected.
- Faster orientation in new or complex systems.
- Clear steps for verifying NA tap correctness during visits.
- Optional logging to show completed checks for key accounts.
More Reliable Installs, Fewer Call-Backs
Distributors can support NA draft programs with greater confidence, and spend less time resolving preventable mis-connection issues.
- Improved trust with breweries and venues.
- Smoother launches for new NA taps.
- Clear documentation when systems are changed or upgraded.